Consumer Behaviour Market Analysis Report Essay

Consumer Behaviour Market Analysis Report - Essay ExampleFast fare products not prepared based on cultural norms cannot receive attention in the market. The paper excessively analyses the influence of stiff contender in the behavior of customers towards McDonalds products. In the current feed industry, numerosity of competitors determines how consumers obtain McDonalds products. Further, the paper discusses the health influences that affect the consumption prompt food products in the spherical market. Fast foods rich in high sugar content and calories have been blamed for increased cases of diabetes and obesity. bow of Contents 1.0 Introduction3 1.1 Cultural influences...3 1.2 Social influences..4 1.3 Personal and economic influences5 1.4 Health Influences..5 1.5 chemical group Behavior.6 1.6 Competition...7 1.7 Conclusion 8 References ......9 1.0 Introduction McDonalds is a fast food company with branches in all continents. Several restaurants operate under McDonalds chain of restaurants. McDonalds major target consumers acknowledge children, adults and teenagers in all their markets. Major markets for McDonald include the United States, Europe, India, and South America. In the fast food industry, competition advances to affects several companies. Macdonald continues to improve their business strategies so that they can attract millions of customers into their business. Consumers continue to face new trends because competitors continue to be innovative in providing healthy food choices for customers. This report analyses consumerism at McDonalds. The report determines factors that motivate consumers to purchase fast food products from McDonalds. In addition, the Report analyses factors that may affect consumers ability to purchase fast food products from MacDonald. McDonalds products include burgers, chicken, fish, deserts, and pork. These foods are classified as fast food products. McDonalds prepares these foods because of their take aim in the ma rket. The society continues to demand ready-made food they can consume without preparing their own in the kitchen. McDonalds also offers breakfast foods such as McMuffins, breakfast sandwiches, fried egg, bacon and many more. Beverages are also offered in different varieties 1.1 Cultural influences According to Ramanuj (2010), external influences on consumer behavior involve cultural influences. McDonald provides fast food choices to consumers in various cultural backgrounds. In India, consumer buying behavior has been affected by the culture of customers. McDonalds provides backbite and mutton burgers in India. However, according to Indian culture, consumers do not like food items made of beef and mutton from